
项目介绍
/Business model: central factory + group sales + KA+ e-commence
商业模式:中央工厂 + 大客户销售 + 零售渠道+ 电子商务
/Development strategy: started from kids market and then to whole age group---- a well branded Creative cake company!
发展战略:从儿童市场开始入手,进而扩展到全年龄段 ---- 一家拥有独立品牌的创意蛋糕公司!
/Development strategy for kids markets: to build up a synergy platform that consolidates related kids’ products and service companies, like Lijia Baby Store, Xiaogui Dangjia Company, Gymboree, Baby Art, EngTech, etc
儿童市场发展战略:打造儿童产品和服务商的协同平台,悦酷蛋糕将成为该平台的一根串线,并通过该平台实现品牌建设及销售
/Product strategy: be creative and personalized, licensed international characters products as barriers
产品战略:创意和定制作为差异点,以经授权的国际卡通形象作为准入门槛
商业模式:中央工厂 + 大客户销售 + 零售渠道+ 电子商务
/Development strategy: started from kids market and then to whole age group---- a well branded Creative cake company!
发展战略:从儿童市场开始入手,进而扩展到全年龄段 ---- 一家拥有独立品牌的创意蛋糕公司!
/Development strategy for kids markets: to build up a synergy platform that consolidates related kids’ products and service companies, like Lijia Baby Store, Xiaogui Dangjia Company, Gymboree, Baby Art, EngTech, etc
儿童市场发展战略:打造儿童产品和服务商的协同平台,悦酷蛋糕将成为该平台的一根串线,并通过该平台实现品牌建设及销售
/Product strategy: be creative and personalized, licensed international characters products as barriers
产品战略:创意和定制作为差异点,以经授权的国际卡通形象作为准入门槛
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